

Travel Trade
Welcome to Destination British Columbia’s travel trade website, your one-stop-shop for tools, resources and contacts to assist you in promoting BC, Canada!
Explore the endless possibilities awaiting your clients in British Columbia. Let’s dive into inspiration and create unforgettable experiences together.
Sales tools
Brand guidelines, tools and resources to support the tourism marketing of British Columbia, Canada.

Super Natural British Columbia Brand Guidelines
A global brand with a common look and feel helps BC stand out and be memorable with consumers. Here is your guide to BC’s destination brand.

Images, Video & B-roll
Collection of images, b-roll, videos, travel stories, maps, and more, from Destination British Columbia, and tourism organizations around the province.

Rainforest to Rockies Brand Toolkit
Rainforest to Rockies is the quintessential Canadian journey along ever-changing landscapes. This toolkit is your quick reference guide to all the tools produced for this brand.
Trip planning
Helpful information to assist with trip planning for British Columbia, Canada.
Training programs
Programs designed for destination training, skills training and product knowledge.
DBC Learning Centre
Enhance your marketing, insight, and visitor experiences. The Destination BC Learning Centre is a database of learning and resources.
Destination Canada’s Canada Specialist Program
Canadian destination training for global travel trade.
Destination Vancouver’s Specialist Program
Travel Trade training and resources for Vancouver, BC
Tourism Richmond’s Specialist Program
Travel trade training and resources for Richmond, BC.

Tourism industry
Links to key tourism organizations in Canada.