Aerial view of an island in Gwaii Haanas National Park Reserve in Haida Gwaii (Queen Charlotte Islands).

Travel Trade

Welcome to Destination British Columbia’s travel trade website, your one-stop-shop for tools, resources and contacts to assist you in promoting BC, Canada!

Explore the endless possibilities awaiting your clients in British Columbia. Let’s dive into inspiration and create unforgettable experiences together.

Sales tools

Brand guidelines, tools and resources to support the tourism marketing of British Columbia, Canada.

Atna Laker with Lakes District Air, departing out of Burns Lake. Flight seeing.

Super Natural British Columbia Brand Guidelines

A global brand with a common look and feel helps BC stand out and be memorable with consumers. Here is your guide to BC’s destination brand.

Images, Video & B-roll

Collection of images, b-roll, videos, travel stories, maps, and more, from Destination British Columbia, and tourism organizations around the province.

Canada's highest suspension bridges.

Rainforest to Rockies Brand Toolkit

Rainforest to Rockies is the quintessential Canadian journey along ever-changing landscapes. This toolkit is your quick reference guide to all the tools produced for this brand.

Trip planning

Helpful information to assist with trip planning for British Columbia, Canada.

Training programs

Programs designed for destination training, skills training and product knowledge.

DBC Learning Centre

Enhance your marketing, insight, and visitor experiences. The  Destination BC Learning Centre is a database of learning and resources.


Go2HR

Human resources, training and more, for BC’s tourism industry.


Destination Canada’s Canada Specialist Program

Canadian destination training for global travel trade.


Destination Vancouver’s Specialist Program

Travel Trade training and resources for Vancouver, BC


Tourism Richmond’s Specialist Program

Travel trade training and resources for Richmond, BC.


Destination Greater Victoria - Travel Trade Page

Travel Trade resources for Victoria, BC.


Tourism Whistler - Travel Trade Page

Travel Trade resources for Whistler, BC.


Tourism Kamloops - Travel Trade Page

Travel Trade resources for Kamloops, BC.


Tourism Sun Peaks - Travel Trade Page

Travel Trade resources for Sun Peaks, BC.


Tourism industry

Links to key tourism organizations in Canada.

Destination BC
BC’s Tourism Regions Contacts
Indigenous Tourism BC
Tourism Industry Association of BC (TIABC)
Destination Canada
Indigenous Tourism Industry of Canada (ITAC)
Tourism Industry Association of Canada (TIAC)
Canadian Inbound Tourism Association +(CITAP)